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Creación de Marca y Lanzamiento de Nuevos Productos

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Creación de Marca y Lanzamiento de Nuevos Productos

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Sep 29 2017 17:00 - 20:00
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En el curso de Estrategia de creación de marca y lanzamiento de nuevos productos estableceremos de una manera práctica, funcional y procedimentada la conceptualización de marca y producto buscando siempre la mayor optimización de recursos capitales y humanos.

Revisando casos prácticos de marcas reales con una estrategia “go to market” ya definida veremos todas las distintas fases para crear un proyecto sostenible, con una estrategia de comunicación, retail y digital clara y rentable.

Repasaremos las distintas fases que pasan por la creación del posicionamiento de marca, la creación de una estrategia de comunicación adaptable a cada momento de la firma, emisión de prensa, creación de un media plan orgánico y paid y la revisión/estimación de una inversión digital adecuada a cada proyecto.

Además de crear una estrategia de marketing precisa buscaremos las distintas aplicaciones a distintos canales de venta tanto online como wholesale


– Posicionamiento
– Estrategia de comunicación
– Estrategia digital
– Optimización y aplicaciones


– Conceptualización de marca
– Creación de estrategia de comunicación y prensa
– Creación de estrategia de marketing digital
– Aplicación a wholesale

El formador para este curso es Román Iglesias, director de Marketing en Muroexe y experto en lanzamiento de nuevos productos.



Impact Hub Madrid, Calle Alameda, 22, 28014 Madrid


Román Iglesias
Director Marketing en Muroexe


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